Timelapse SEA (AUS)

CASE STUDY

Challenge:
Timelapse SEA, an Australian B2B consultancy, sought to expand its operations in Southeast Asia, with Vietnam as a key market. The company faced significant challenges in adapting its business model to the local landscape, structuring operations for long-term scalability, and ensuring cost efficiency. Additionally, they needed a comprehensive market penetration strategy to land high-level B2B clients and establish a structured system for service delivery. A critical component of this expansion was the successful setup of a legal entity in Vietnam to ensure compliance and operational legitimacy.

As Executive Director of BeLuxCham Vietnam, it has been a pleasure working with Gauthier D'Haenens, who is pro-active, creative and follows up diligently on all of the initiatives and collaborations that we had. His many years of experience in Vietnam provides insights into the do's and dont's of the Vietnamese fast growing and emerging market.

Kim Francois former Executive Director and current Board Member of BeLuxCham Vietnam

Deliverables & Execution

Legal Entity Setup: Established Timelapse SEA’s legal presence in Vietnam, ensuring full compliance with local business regulations, tax requirements, and licensing procedures.
Market Penetration Strategy: Developed a full-scale market entry plan focused on securing high-value corporate clients in industries aligned with Timelapse SEA’s expertise.
Business Model Adaptation: Designed a region-specific business model that accounted for Vietnam’s regulatory environment, business culture, and market demand.
Operational Structuring: Created a scalable operational framework, including processes for client acquisition, service execution, and team coordination.
Go-to-Market Execution: Led targeted business development efforts to establish Timelapse as a leading consultancy in Vietnam, leveraging high-level networking and strategic partnerships.
Financial & Compliance Advisory: Provided strategic insights on taxation, financial structuring, and compliance to ensure a lean and legally sound operational setup.
System & Process Development: Built internal systems to streamline sales pipelines, service execution, and performance tracking, ensuring efficiency and scalability.

Result

Successful Legal Establishment

Completed the full legal setup of Timelapse SEA in Vietnam, allowing for smooth operations and regulatory compliance.

Rapid Market Establishment

Successfully launched Timelapse’s Vietnam operations within a short timeframe

High-Level Client Acquisition

Secured key corporate clients, solidifying the company’s position as a trusted B2B consultancy in Vietnam.

Operational Efficiency Gains

Optimized service delivery, reducing costs and increasing overall execution speed.

Sustainable Business Structure

Established a replicable and scalable business model, ensuring long-term growth and profitability.

Market Leadership Positioning

Positioned Timelapse SEA as a key player in Vietnam’s B2B consulting space, opening doors for further regional expansion.

By successfully setting up the legal entity, structuring operations, and penetrating the market with a high-impact business development strategy, Timelapse SEA established a strong and sustainable presence in Vietnam.