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CASE STUDY

Ahlers (Belgian)

Challenge:
Ahlers, a Belgian logistics and supply chain solutions provider, aimed to expand its presence in Vietnam. However, the company lacked a clear understanding of Vietnam’s market, hiring landscape, payroll structuring, and HR compliance requirements. They needed expert guidance to navigate complex labor laws, optimize workforce management, and bridge cultural differences between their Belgian headquarters and the Vietnamese workforce. While Ahlers did not require a legal entity setup or logistics-specific support, they needed a trusted advisor to provide hands-on expertise in HR, payroll, talent acquisition, and cross-cultural business integration.

When creating a start up in a new region there are a lot of unknowns. Gauthier and his team guide your company in a professional manner through the challenge of dealing with a different culture, complex regulations, other hiring conditions, new market assumptions and fast changing business development needs. Through his process, Gauthier helps you saving time and prevents you making the obvious mistakes which companies have experienced before. Through his efficiency and effectiveness, he takes all the side effects away and let you concentrate on your own business strengths

Roger Chantillon CEO of Ahlers Logistics

Gauthier has been instrumental in helping us establish our operations in Vietnam. His in-depth market knowledge, hands-on approach, and strategic insights have supported Ahlers in achieving a smooth market entry and further growth. From company setup to payroll and HR structures, his support has been invaluable for our expansion. What truly sets him apart is his flexibility and responsiveness—he adapts quickly to our needs and provides solutions that are both practical and effective.

Elisabeth Leysen Regional Development Manager SEA (Vietnam) - Ahlers

Deliverables & Execution

  • Market & HR Insights: Provided in-depth consulting on Vietnam’s talent market, workforce expectations, and regulatory environment.
  • Payroll & Compliance Strategy: Advised on payroll structuring, tax compliance, and labor law adherence to ensure full legal compliance without unnecessary complexity.
  • HR Policy Development: Designed workforce management strategies tailored to Vietnam’s labor regulations and business culture.
  • Talent Acquisition & Retention: Provided recruitment strategy guidance to help Ahlers attract and retain high-quality professionals in key operational roles.
  • Cultural Integration & Business Adaptation: Acted as a key advisor on bridging Belgian and Vietnamese business cultures, ensuring smooth communication and operational efficiency between teams.

Result

Optimized HR & Payroll Systems

Successfully helped Ahlers set up a compliant, cost-effective HR and payroll structure.

Strategic Workforce Management

Reduced administrative overhead and legal risks by implementing tailored HR policies.

Enhanced Talent Strategy

Strengthened Ahlers’ ability to attract and retain skilled professionals, supporting long-term operational success in Vietnam.

Cultural & Business Alignment

Improved cross-cultural understanding, leading to smoother collaboration between Belgian leadership and the Vietnamese workforce.

By serving as Ahlers’ go-to advisor for HR, payroll, and talent strategy, we ensured they had the knowledge, structure, and insights to build a sustainable, compliant, and culturally integrated presence in Vietnam.

About Us

With over a decade of experience in business development and market expansion, East West Ventures was founded to help companies successfully enter and grow in Vietnam. We have worked with businesses from Belgium, the U.S., Australia, and Vietnam, delivering strategies that drive tangible, long-term success.

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