Cornerstone Group (AUS)
Challenge:
Cornerstone Group, an Australian IT and software solutions provider, sought to expand its presence in Vietnam. The company faced significant challenges in recruiting and integrating a local development team, establishing strong operational leadership, and ensuring seamless scaling while maintaining strategic alignment with its Australian headquarters. Additionally, they needed to scale non-technical functions such as marketing, HR, and back-end operations to support business growth.
Deliverables & Execution
- Talent Acquisition & Team Building: Recruited top-tier local talent, assembling a high-performing software development team from scratch.
- Operational Framework Development: Implemented a structured framework to bridge cultural and business practice differences between Vietnam and Australia, ensuring smoother collaboration.
- Leadership Development: Designed and delivered leadership training programs to empower both Australian and Vietnamese teams to work effectively together.
- HR & Compliance Optimization: Streamlined HR, payroll, and legal compliance to create an efficient, compliant workforce management system.
- Employer Branding & Retention: Established a strong employer brand to attract and retain top IT professionals in Vietnam, positioning Cornerstone as a desirable workplace.
- Business Function Expansion: Scaled marketing, HR, and back-end operations to ensure sustainable growth and operational efficiency.

Result
Operational Efficiency Gains
Improved workflow efficiency, leading to faster project delivery and significant cost savings.
Competitive Market Positioning
Strengthened Cornerstone’s foothold in Vietnam’s IT sector, making it a leading employer in the industry.
Business Growth Support
Successfully scaled non-technical functions, enabling the company to expand sustainably and support increased client demand.