PYCO group
Overview
PYCO Group is a Belgian digital consulting and software development company with a strong presence in Vietnam. Specializing in building tech teams and solutions for international enterprises, PYCO faced challenges in aligning cross-border operations, driving business growth, and strengthening leadership within its teams.
Challenge
While expanding its Vietnam operations, PYCO encountered key obstacles:
- Bridging Belgium & Vietnam Operations – Ensuring smooth collaboration between headquarters and local teams.
- Accelerating Business Development – Securing new clients and expanding partnerships in a competitive landscape.
- Strengthening Leadership & Retention – Developing internal leadership to foster a high-performance culture and reduce turnover.

Solution
Leveraging deep expertise in business development, operational structuring, and leadership mentoring, a targeted strategy was implemented to drive impact:
Operational & Cross-Border Alignment
• Established structured communication channels between Belgian leadership and the Vietnam-based teams.
• Aligned strategic goals with on-the-ground execution, improving efficiency and decision-making.
• Facilitated knowledge transfer to reduce operational bottlenecks and enhance collaboration.
Business Development & Market Expansion
• Identified and pursued high-value partnership opportunities, strengthening PYCO’s client base.
• Led relationship-building efforts that resulted in long-term contracts and new revenue streams.
• Positioned PYCO as a trusted digital consulting partner for European and international companies entering Vietnam.
Leadership Mentorship & Team Development
• Provided direct mentorship to key team members, improving leadership capabilities.
• Introduced retention-focused strategies to enhance motivation and engagement.
• Strengthened internal team structures, ensuring seamless collaboration between local and international talent.
Deliverables & Execution
- Conducted an in-depth market study to identify key industries and talent pools in Vietnam.
- Designed and implemented a recruitment strategy tailored to Vietnam’s workforce, focusing on high-value placements in healthcare, technology, and executive search.
- Made key strategic hires to ensure the foundation of a strong recruitment team and operational leadership.
- Developed strategic partnerships with local and international firms to drive business development and brand credibility.
- Provided long-term business development advisory, aligning recruitment services with regional demand trends.

Result
The experience gained in bridging operations, driving business development, and mentoring teams at PYCO aligns with the core mission of East West Ventures—helping businesses enter, scale, and thrive in Vietnam with the right execution and strategy.